









🎨 Own your shade, own the room with COLORCHARM Palest Ash Blonde!
COLORCHARM Permanent Gel in 10A Palest Ash Blonde delivers professional-grade gray coverage with a unique gel formula that combines the speed of liquid and conditioning of cream. Featuring an economical 1:2 mix ratio and translucent mixture for precise application, it uses advanced Gelfuse technology to ensure vibrant, long-lasting, fade-resistant color. Perfect for normal hair types, this 2 fl oz tube offers versatile use with bowl & brush or bottle application methods.















| ASIN | B00F4GBXEM |
| Best Sellers Rank | #411,513 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #3,284 in Hair Color |
| Customer Reviews | 4.4 4.4 out of 5 stars (353) |
| Is Discontinued By Manufacturer | No |
| Item model number | 81605974 |
| Manufacturer | Coty Inc. (WELLA Color Charm) |
| Product Dimensions | 1.5 x 1.26 x 6.1 inches; 2.4 ounces |
| UPC | 070018028990 |
N**H
good results
have been using it for 4 years
S**A
Este producto la verdad no me ayudo a quitar el amarillo de mi cabello pero e visto reseñas buenas
M**N
Quality
Great color
A**B
Great color for light blonde
Color is very good but needed two processes on the roots to rid brass. I have very dark roots.
J**E
Color is beautiful
Covers grey well. Color is very natural if your hair is already blond. Mine is naturally pretty light so not sure how well it would lift darker hair
S**N
YUP
I literally never write reviews but this toner has me excited since the last toner I tried didn’t really work. I just did a test strand and showed the before and after. I rlly like the way it turned out!!
G**!
Awesome color!
Awesome color. I have a really strong yellow undertone. I like how it worked with the 40 Wella activator
D**E
Awful, harsh
10A Palest Ash Blonde- you guys, never in my experience in both professional and personal hair care have I experienced such a painful let down. I was touching up my money piece with this color and within 5 minutes the smell was so strong my eyes started to burn and water, it was barely on my roots, close but not quite and I could feel it BURNING. It is a 1:2 ratio, mixed with 20 developer. By the time I got it off, my scalp was irritated, red, sensitive. This has never happened before, I've used Wella as my go to when touching up my hair at home and this was a first, idk if it was defective, old, or just the color itself. But I do not recommend
L**.
True to its promise. Love it
Trustpilot
1 day ago
2 months ago